content analysis of food advertising in iranian children's television programs
نویسندگان
چکیده
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منابع مشابه
Content Analysis of Food Advertising in Iranian Children's Television Programs
BACKGROUND Advertisements can influence children's health related behaviors. Television advertisements are the main avenues directing commercials at children in Iran. This study aimed to explore the content of food advertisement during children's television programs in 2007-8 and to compare it with those reported in 2000. METHODS All advertisements broadcasted before, during, and after childr...
متن کاملFood advertising in the age of obesity: content analysis of food advertising on general market and african american television.
OBJECTIVE To document the types of foods advertised and weight-related nutritional claims made during advertisements appearing on general market and African American television programming. DESIGN Content analysis of 553 food advertisements appearing during 101.5 prime-time television hours. OUTCOME MEASURES Advertisements were classified according to general category (fast-food restaurant,...
متن کاملA content analysis of children's television advertising: focus on food and oral health.
OBJECTIVES To analyse the nature and content of advertising during children's popular television viewing times with the specific aims of (i) identifying the proportion of advertising time devoted to confectionery and potentially cariogenic products (those which readily give rise to dental caries, more commonly known as tooth decay); and (ii) determining whether there is a variation in the adver...
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My research throws light on the representation of gender and stereotyping of their roles in advertising. A significant amount of research has been conducted regarding the ways in which children acquire gender appropriate behaviour(as we call it), and this research particularly considers the possible chance of influence of television advertising upon a child's perception and subsequent re-enactm...
متن کاملTelevision food advertising directed towards Bulgarian children.
BACKGROUND Childhood obesity is a serious health problem worldwide with a prevalence rising to epidemic proportions. Television viewing is suspected as an important contributor and along with food advertisements significantly influence children's unhealthy dietary habits, purchase requests and adiposity. OBJECTIVES To examine the exposure of Bulgarian children to television food advertising a...
متن کاملdolescent Exposure to Food Advertising n Television
ethods: This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based on 170 top-rated shows across network, cable and syndicated TV stations over the 9-month period from September 2003 to May 2004. A total of 238,353 30-second equivalent advertisements on the top-rated shows were assessed. Each advertisement was weight...
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عنوان ژورنال:
international journal of preventive medicineجلد ۵، شماره ۱۰، صفحات ۱۳۳۶-۰
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